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USP

How To Find The USP For Your Sales Copy.

Thumbnail image for How To Find The USP For Your Sales Copy.

Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets your product apart from the competition, it should be the cornerstone of your sales copy. Perhaps you are familiar with these three famous USP’s… Avis Rent A Car: “We’re number two. We try harder.” FedEx: “When it absolutely, positively has to […]