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Small Business Marketing Ideas

Terrified Into Getting Clients Through Public Speaking

Image by Getty Images via @daylife I’m not going to bore you with the statistic about how many millions of people are more scared by public speaking than of dying…but isn’t that a bit extreme? It’s also a bit of a shame, because public speaking is about the meanest marketing tool there is.  Public speaking [...]

How To Find The USP For Your Sales Copy.

Thumbnail image for How To Find The USP For Your Sales Copy.

Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets your product apart from the competition, it should be the cornerstone of your sales copy. Perhaps you are familiar with these three famous USP’s… Avis Rent A Car: “We’re number two. We try harder.” FedEx: “When it absolutely, positively has to [...]

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