Image via Wikipedia I’ve recently got hooked on studying the opening lines from popular novels and you can see a few of them over on my blog sianscribbles. Grand. But what can we learn as copywriters and marketers about opening lines. When I go to buy a book I look at the cover. If that [...]
Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets your product apart from the competition, it should be the cornerstone of your sales copy. Perhaps you are familiar with these three famous USP’s… Avis Rent A Car: “We’re number two. We try harder.” FedEx: “When it absolutely, positively has to [...]
