Presenting The BluePrint For Writers Block

Have you ever settled down to write your web sales copy and no words come out? Or, you vomit all the information gathered over days of research onto the page so you end up with a voluminous tome needing weeks of pruning to reveal the lean sales copy.

Perhaps amoxil cheap all that you are lacking is the framework to help you sift, structure and prioritise your information. Fortunately, the simple solution rests in asking yourself a few questions.

Firstly, you need to organise all of that information…

What is your objective for the copy?

Direct sale, phone call or email address?

Who is the target audience?

Age, sex, financial situation, problems, etc.

What is the product or service?

Features and benefits, manufacturing and company details, price…

Then you can flesh out your copy by answering the following questions.

Question 1: What is the problem?

You can’t just shove the solution down the prospects throat before they know what the problem is, and that you understand it. A copywriter is a doctor diagnosing the pain, problem or predicament and doctors must be specific. So go deeper than the overweight person to…

‘a woman over 40 putting on weight because she isn’t sure about how to exercise without injuring her bad back’.

Question 2: Why hasn’t the problem been solved?

The doctor must identify previous remedies which have been tried without success.

‘When she starts exercising, she feels twinges in her back and so she stops before she hurts herself’.

Question 3: What is possible?

‘Possibility thinking’ sets the stage for what could happen when the problem is solved. The trick here buy cheap amoxil is to really draw a picture. ‘You will lose weight’ is not enough but how about…

‘The new toned and trim you will feel comfortable and look sexy as you slip into those clothes which have been hiding in the back of the wardrobe.

Question 4: What is different now?

Explaining how your product will help where others have failed pulls out your unique selling point and your competative advantage.

Question 5: What should you do now?

As long as you have answered the first four questions you only need to clearly state the call to action.

‘Get the e-book and dvd that shows you step-by-step how to lose weight whilst you protect and strengthen your back.

You now have the makings of your sales copy and all that remains is the emotional injection. However, if you have fully answered each question then even without the final decoration your copy could be making sales.

Sian Murphy
100% Results Writer

0800 0086464
07515 951354

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