Personal Branding Isn’t Just For Nike

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Image by Secret Tenerife via Flickr

Just because you’re a one man band, or a solopreneur (which seems to be the cool term right now) doesn’t mean you can afford to neglect your personal branding.

Sure you can neglect it for a while, but leave it for too long, and you’re going to be throwing good business down the pan. And the key words are ‘good business’.
How would you like to work with who you want?. The platinum paying clients, who actually, well, pay, and where there’s fun and mutual respect.

Choice is what personal branding brings for you.

I run a training group for small businesses who want to get online, and last Saturday we arranged for the Personal Branding UK expert Jorgen Sundberg to talk to our members. Jorgen pointed out something so stunningly simple, that many of us there seemed to have forgotten about it. Really, no matter who you are, if you offer a service, just loads of your potential clients are going to go online to find out who you are, before they decide to do business with you. They will type your name into google and see what pops up!

Why don’t you try that for yourself? Did you like what you saw? Did you see anything at all? Moving on very quickly.

And it’s not about your logo. They won’t be looking at the colour or size of your logo. They’ll be learning about what you get up to on Facebook and reviewing your Facebook, Twitter and Linkedin profiles. EEK! Jorgan urged us to aim for consistency across the 4 megathons of social media – that’s the three above and Google Profiles. This means that your linkedin profile is the same as your facebook one. Yadda yadda. I’m sure you get the idea.

Social media is a strange beastie – I’ve sort of lumped the whole lot together as I couldn’t find a collective noun. I’m going to vote for a Chatter. For many of us, joining them is a bit like growing up as a teenager when everything’s changing at rocket fuel speed. When I went back to my linked in profile – which I set up yonks ago and forgot about, the dodgy sounding email address associated with it was an old hotmail account which I used at college, and which now spends its retirement spamming everyone on my contact list. Not the professional profile I was aiming for.

All sorted now. Profile written using the linkedintemplate and transferred to each account with emails and websites all consistent.


However, your personal branding is more than a list of qualifications, skills, experience and contact details. What Jorgan explained was that your branding is how you demonstrate the value you deliver. It’s your integrity out on the washing line for the neighbours to nose at. And no one wants to see your old grey undies with the dangly elastic. Best thong forwards.

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Jorgen Sundberg May 31, 2010 at 2:42 pm

Hey Sian many thanks for the mention and good to see you back to blogging here as discussed 😉

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