Are Tactics Killing Your Business?

by Sian

Is your desktop stuffed with downloads, e-books and software packages? Do you even know what you have? These low dollar info-nuggets are necessary tactics, but tactics without a strategy will destroy your business.
Let me introduce you to Steve, a budding fisherman without a strategy, but busy collecting fishy tactics…
Browsing ebay one day he spots a [...]

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How To Solve Copywriting Intertia With 5 Simple Questions

by Sian

It was only after I had read a few personal development books that I understood that when stripped down to the basics, the process of thinking is really just about asking yourself questions and then making a decision based on the answer your brain turfs back out.
“Always the beautiful answer who asks a more [...]

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Is Achieving Perfection On Your To-Do List?

by Sian

How often have you decided to launch a project and by the time you’ve got everything you think you need in place and ‘just so,’ the unproductive days have turned into months. In seeking perfection are we really nursing our fear of failure?
And why does everything have to be perfect?
Last January Mark and I were [...]

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Discover If Secret Values Affect Your Business Performance With This Simple Technique

by Sian

Image you are in a sales meeting where you know the innermost feelings and personal priorities of your prospect? How would that improve your success rate? Well when you understand and communicate within someone’s values and beliefs you can improve the odds that they will become a client, colleague and comrade.
[...]

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Are You Confused About Features and Benefits? Try This Practical Guide.

by Sian

Image via Wikipedia

When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME, describing the product. For example, I have a squillion qualifications….but really, who cares?
A benefit on the other hand is all about YOU, where the ‘YOU’ is the reader and what [...]

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If You Want To Leave Your Job- Then Start Talking Shop

by Sian

This may be one of the shortest articles you will ever read about leaving your job to become self employed in any professional or entrepreneurial capacity.
It is also THE most important article you will ever read. Hands down. If you don’t get this stuff right, then none of the rest of it will [...]

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It’s All Gone Horribly Wrong

by Sian

Hi Guys
Thanks for coming back and sorry it’s all empty – well there’s about two articles on here now.
I got rather carried away with my wordpress designing skills and thought it would be fun to upgrade.  Won’t be doing that again for a while.  Well the whole lot’s disappeared and obviously I wrote straight into [...]

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