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	<title>Sian Murphy Copywriter</title>
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	<link>http://sianmurphycopywriter.com</link>
	<description></description>
	<lastBuildDate>Sun, 20 Jun 2010 12:26:36 +0000</lastBuildDate>
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		<title>Terrified Into Getting Clients Through Public Speaking</title>
		<link>http://sianmurphycopywriter.com/terrified-into-getting-clients-through-public-speaking/</link>
		<comments>http://sianmurphycopywriter.com/terrified-into-getting-clients-through-public-speaking/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 07:55:59 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Small Business Marketing Ideas]]></category>
		<category><![CDATA[Bill Clinton]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Services]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[Public speaking]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=715</guid>
		<description><![CDATA[
			
				
			
		




Image by Getty Images via @daylife



I&#8217;m not going to bore you with the statistic about how many millions of people are more scared by public speaking than of dying&#8230;but isn&#8217;t that a bit extreme?
It&#8217;s also a bit of a shame, because public speaking is about the meanest marketing tool there is.  Public speaking can win [...]


Related posts:<ol><li><a href='http://sianmurphycopywriter.com/how-to-find-the-usp-for-your-sales-copy/' rel='bookmark' title='Permanent Link: How To Find The USP For Your Sales Copy.'>How To Find The USP For Your Sales Copy.</a></li>
<li><a href='http://sianmurphycopywriter.com/what-is-nlp/' rel='bookmark' title='Permanent Link: What Is NLP?'>What Is NLP?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Your 136 Page Traffic Blueprint Free &#8211; Get It Before It&#8217;s Gone</title>
		<link>http://sianmurphycopywriter.com/get-your-136-page-traffic-blueprint-free-get-it-before-its-gone/</link>
		<comments>http://sianmurphycopywriter.com/get-your-136-page-traffic-blueprint-free-get-it-before-its-gone/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 08:35:47 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Small Business Web Marketing]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=707</guid>
		<description><![CDATA[
			
				
			
		




Image by joiseyshowaa via Flickr



I&#8217;ve not tried this one out yet but wanted to give you a chance to give it a go.  All you need to do is click on this link &#8211; 136 Page Traffic Blueprint
Enjoy

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		</item>
		<item>
		<title>How To Make A Website</title>
		<link>http://sianmurphycopywriter.com/how-to-make-a-website/</link>
		<comments>http://sianmurphycopywriter.com/how-to-make-a-website/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 19:19:24 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Small Business Web Marketing]]></category>
		<category><![CDATA[Wordpress.com]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=695</guid>
		<description><![CDATA[
			
				
			
		




Image via Wikipedia



If we believe google, each month around the globe, 368,000 people tap &#8216;How To Make A Website&#8217; into google.
What&#8217;s a bit scary however, is that 3,370,000 sites turn up in the results. A potential 3,370,000 answers!  I wonder if some of them are different.  Perhaps they even contradict each other.  Yep.
4 years ago [...]


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		</item>
		<item>
		<title>Personal Branding Isn&#8217;t Just For Nike</title>
		<link>http://sianmurphycopywriter.com/personal-branding-isnt-just-for-nike/</link>
		<comments>http://sianmurphycopywriter.com/personal-branding-isnt-just-for-nike/#comments</comments>
		<pubDate>Tue, 25 May 2010 21:23:03 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Small Business Marketing Ideas]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=679</guid>
		<description><![CDATA[
			
				
			
		




Image by Secret Tenerife via Flickr



Just because you&#8217;re a one man band, or a solopreneur (which seems to be the cool term right now) doesn&#8217;t mean you can afford to neglect your personal branding.
Sure you can neglect it for a while, but leave it for too long, and you&#8217;re going to be throwing good business [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Secrets Of The 4 (YES FOUR) Websites You Must Have</title>
		<link>http://sianmurphycopywriter.com/658/</link>
		<comments>http://sianmurphycopywriter.com/658/#comments</comments>
		<pubDate>Fri, 14 May 2010 12:27:12 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Small Business Web Marketing]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=658</guid>
		<description><![CDATA[
			
				
			
		




Image by Jim Linwood via Flickr



Now, if the thought of needing FOUR websites is sending you off to find your place of Zen, then I reckon you have already spent a lot of time or money (or both) sorting out the website for your business. If you have just the one website, then I&#8217;m also [...]


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		</item>
		<item>
		<title>Limiting Beliefs &#8211; Who&#8217;s YOUR Secret Saboteur?</title>
		<link>http://sianmurphycopywriter.com/whos-your-secret-saboteur/</link>
		<comments>http://sianmurphycopywriter.com/whos-your-secret-saboteur/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:48:01 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[NLP For Business]]></category>
		<category><![CDATA[beliefs about money]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[limiting beliefs about money]]></category>
		<category><![CDATA[limiting beliefs in business]]></category>
		<category><![CDATA[Multi-level marketing]]></category>
		<category><![CDATA[Resources and Networking]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=622</guid>
		<description><![CDATA[
			
				
			
		




Image by dahowlett via Flickr



Just the other day I was talking to a group of MLM entrepreneurs and one of the questions was, &#8220;What is the most important thing you can do to move your business forward?&#8221;
There wasn&#8217;t a single word answer to this one and I spent a few minutes outlining what I believed [...]


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<li><a href='http://sianmurphycopywriter.com/what-is-nlp/' rel='bookmark' title='Permanent Link: What Is NLP?'>What Is NLP?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;NLP At Work&#8217; &#8211; Book Review</title>
		<link>http://sianmurphycopywriter.com/nlp-at-work/</link>
		<comments>http://sianmurphycopywriter.com/nlp-at-work/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 23:31:28 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Best Business Books]]></category>
		<category><![CDATA[NLP For Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Neuro-linguistic programming]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=591</guid>
		<description><![CDATA[
			
				
			
		
This is the book that takes NLP, or Neuro-linguistic programming out of the realm of spooky nonsense into the real world of work and business.
What I particularly appreciate about this book, is that you don&#8217;t need to be an NLP practitioner or trainer to understand and apply the techniques and principles.  It also puts the [...]


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<li><a href='http://sianmurphycopywriter.com/terrified-into-getting-clients-through-public-speaking/' rel='bookmark' title='Permanent Link: Terrified Into Getting Clients Through Public Speaking'>Terrified Into Getting Clients Through Public Speaking</a></li>
</ol>]]></description>
		<wfw:commentRss>http://sianmurphycopywriter.com/nlp-at-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is NLP?</title>
		<link>http://sianmurphycopywriter.com/what-is-nlp/</link>
		<comments>http://sianmurphycopywriter.com/what-is-nlp/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 16:07:06 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[NLP For Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Neuro-linguistic programming]]></category>
		<category><![CDATA[NLP]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=566</guid>
		<description><![CDATA[
			
				
			
		




Image by psd via Flickr




The human mind is the most fantastic bio-computer ever created.  We just don&#8217;t always understand our coding because it&#8217;s not user friendly.  The application of NLP is to our bio-computer what Windows is to the PC.  It gives us access to all the programmes and installs software updates.
When you understand the [...]


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>This Site Is Being Re-developed</title>
		<link>http://sianmurphycopywriter.com/this-site-is-being-re-developed/</link>
		<comments>http://sianmurphycopywriter.com/this-site-is-being-re-developed/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 23:54:24 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Site Development]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=437</guid>
		<description><![CDATA[

			
				
			
		
Hiya, I&#8217;m part way through redesigning this site so it does look a bit of a mess right now.
Most of the content is here, but I doubt you&#8217;ll be able to find much of it &#8211; I can&#8217;t.
It&#8217;s taken me yonks to realise that I&#8217;m a designer at heart, and I don&#8217;t want to spend [...]


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		</item>
		<item>
		<title>How To Find The USP For Your Sales Copy.</title>
		<link>http://sianmurphycopywriter.com/how-to-find-the-usp-for-your-sales-copy/</link>
		<comments>http://sianmurphycopywriter.com/how-to-find-the-usp-for-your-sales-copy/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 22:58:32 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Writing For The Web]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business Marketing Ideas]]></category>
		<category><![CDATA[Unique selling proposition]]></category>
		<category><![CDATA[USP]]></category>
		<category><![CDATA[Watch]]></category>
		<category><![CDATA[Watches]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=78</guid>
		<description><![CDATA[

			
				
			
		
Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets your product apart from the competition, it should be the cornerstone of your sales copy.
Perhaps you are familiar with these three famous USP’s&#8230;
Avis Rent A Car: “We’re number two. We try harder.”
FedEx: “When it absolutely, positively has to get there overnight.”
Domino’s [...]


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</ol>]]></description>
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		<item>
		<title>Do You Accept A Crap Job Just Because You Bonk Your Business Partner?</title>
		<link>http://sianmurphycopywriter.com/do-you-accept-inefficiency-because-you-sleep-with-your-business-partner/</link>
		<comments>http://sianmurphycopywriter.com/do-you-accept-inefficiency-because-you-sleep-with-your-business-partner/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:04:39 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Entrepreneurial mindset]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Business development]]></category>
		<category><![CDATA[NLP]]></category>
		<category><![CDATA[Time management]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=347</guid>
		<description><![CDATA[

			
				
			
		
Well Do You?
 
If you are part of a couple in business, do you run it as a business, or is it an extension of your relationship? By that I mean, do you put up with a bad job because your other half did it, and you don’t want to hurt their feelings? Does yesterday’s [...]


Related posts:<ol><li><a href='http://sianmurphycopywriter.com/what-is-nlp/' rel='bookmark' title='Permanent Link: What Is NLP?'>What Is NLP?</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Do You Make These 10 Style Gaffs In Your Sales Copy?</title>
		<link>http://sianmurphycopywriter.com/10-style-pitfalls-to-avoid-in-your-sales-copy-2/</link>
		<comments>http://sianmurphycopywriter.com/10-style-pitfalls-to-avoid-in-your-sales-copy-2/#comments</comments>
		<pubDate>Fri, 22 May 2009 18:13:06 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Writing For The Web]]></category>
		<category><![CDATA[Alan Forrest Smith]]></category>
		<category><![CDATA[business copywriting]]></category>
		<category><![CDATA[copywriting headlines]]></category>
		<category><![CDATA[emotional copywriting]]></category>
		<category><![CDATA[emotive communications]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=210</guid>
		<description><![CDATA[
			
				
			
		
Besides excellent copywriting technique, appropriate style is a prerequisite for producing winning sales copy and is what distinguishes it from a sales brochure or an article. These are the ten important style guidelines…
Long sentences can be boring and difficult to read and digest. Avoid them. When you read copy out loud to yourself, lengthy sentences [...]


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<li><a href='http://sianmurphycopywriter.com/inject-emotion-into-your-copy-with-these-3-tips/' rel='bookmark' title='Permanent Link: 3 Tips For Emotional Copywriting'>3 Tips For Emotional Copywriting</a></li>
<li><a href='http://sianmurphycopywriter.com/how-to-know-when-you-have-the-perfect-headline/' rel='bookmark' title='Permanent Link: Improve Your Headlines With This 4 Point Analysis'>Improve Your Headlines With This 4 Point Analysis</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Is Achieving Perfection On Your To-Do List?</title>
		<link>http://sianmurphycopywriter.com/is-achieving-perfection-on-your-to-do-list-2/</link>
		<comments>http://sianmurphycopywriter.com/is-achieving-perfection-on-your-to-do-list-2/#comments</comments>
		<pubDate>Sun, 17 May 2009 21:03:20 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Entrepreneurial mindset]]></category>
		<category><![CDATA[achievements]]></category>
		<category><![CDATA[achieving organisational goals]]></category>
		<category><![CDATA[achieving perfection]]></category>
		<category><![CDATA[achieving personal goals]]></category>
		<category><![CDATA[perform better]]></category>
		<category><![CDATA[to do list]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=155</guid>
		<description><![CDATA[
			
				
			
		
How often have you decided to launch a project and by the time you&#8217;ve got everything you think you need in place and &#8216;just so,&#8217; the unproductive days have turned into months. In seeking perfection are we really nursing our fear of failure?
And why does everything have to be perfect?
Last January Mark and I were [...]


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		</item>
		<item>
		<title>What You Must Know About The Features and Benefits Of A Product</title>
		<link>http://sianmurphycopywriter.com/twist-features-into-benefits-with-this-simple-copywriters-trick/</link>
		<comments>http://sianmurphycopywriter.com/twist-features-into-benefits-with-this-simple-copywriters-trick/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:48:58 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Writing For The Web]]></category>
		<category><![CDATA[features and benefits examples]]></category>
		<category><![CDATA[Features and benefits of a product]]></category>
		<category><![CDATA[features and benefits of selling]]></category>
		<category><![CDATA[features and benefits sales]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=147</guid>
		<description><![CDATA[
			
				
			
		
Twist Features Into Benefits With This Simple Copywriters Trick
When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME ME ME, describing the product. For example, I have a squillion qualifications&#8230;.but really, who cares?
A benefit on the other hand is all about YOU [...]


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		</item>
		<item>
		<title>Improve Your Headlines With This 4 Point Analysis</title>
		<link>http://sianmurphycopywriter.com/how-to-know-when-you-have-the-perfect-headline/</link>
		<comments>http://sianmurphycopywriter.com/how-to-know-when-you-have-the-perfect-headline/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:46:24 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[NLP For Business]]></category>
		<category><![CDATA[Writing For The Web]]></category>
		<category><![CDATA[copywriting headlines]]></category>
		<category><![CDATA[headlines for advertising]]></category>
		<category><![CDATA[how to write headlines]]></category>
		<category><![CDATA[how to write headlines that sell]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=143</guid>
		<description><![CDATA[
			
				
			
		
If you understand how to play ‘Pin The Tail On The Donkey’ then you will know when you have created the perfect headline.  If your headlines need improving then you have a choice.  You can pay a copywriter a lot of money to make it all better, or you can have a look at what&#8217;s [...]


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</ol>]]></description>
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		</item>
		<item>
		<title>Web Copy &#8211; The Most Important Details Are What You Leave Out</title>
		<link>http://sianmurphycopywriter.com/web-copy-the-most-important-details-are-what-you-leave-out/</link>
		<comments>http://sianmurphycopywriter.com/web-copy-the-most-important-details-are-what-you-leave-out/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:44:19 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Writing For The Web]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=139</guid>
		<description><![CDATA[
			
				
			
		
Most web copy exists to make profit by generating leads or sales. To capture attention and interest, build desire and induce   action, it must be so readable that the benefits and the offer are obvious from an initial scan. 
To get this effect, copywriters often focus on what to include in their copy, [...]


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		</item>
		<item>
		<title>How To Recruit The Most Important Asset Your Business Can Buy</title>
		<link>http://sianmurphycopywriter.com/how-to-recruit-the-most-important-asset-your-business-can-buy/</link>
		<comments>http://sianmurphycopywriter.com/how-to-recruit-the-most-important-asset-your-business-can-buy/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:42:50 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Entrepreneurial mindset]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=136</guid>
		<description><![CDATA[
			
				
			
		
If you rely on sales copy to move your product from dusty shelves to the bank, then you probably appreciate that the copywriter is the most important person in your business.
Imagine sitting at your desk fretting as you pick which copywriter to invest in.  Unless you’re a millionaire this could be a make or [...]


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		</item>
		<item>
		<title>Cash Won&#8217;t Always Buy You Winning Sales Copy</title>
		<link>http://sianmurphycopywriter.com/cash-wont-always-buy-you-winning-sales-copy/</link>
		<comments>http://sianmurphycopywriter.com/cash-wont-always-buy-you-winning-sales-copy/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:41:00 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Entrepreneurial mindset]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=133</guid>
		<description><![CDATA[
			
				
			
		
The best copywriters have to be fussy about who they work with because they know that copywriting is not a do-to event.  It is a process which the copywriter and the client do-with each other.  Together.  It’s a team.  
So if you want sales copy that drills into the psyche of [...]


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		</item>
		<item>
		<title>Skyrocket Your Sales When You Ditch The Bi-Polar Business Attitude And Learn How To Sulk</title>
		<link>http://sianmurphycopywriter.com/ditch-skyrocket-your-sales-when-you-ditch-the-bi-polar-business-attitude-and-learn-how-to-sulk/</link>
		<comments>http://sianmurphycopywriter.com/ditch-skyrocket-your-sales-when-you-ditch-the-bi-polar-business-attitude-and-learn-how-to-sulk/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:38:41 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Entrepreneurial mindset]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=128</guid>
		<description><![CDATA[
			
				
			
		
When the performance gurus talk about riding out the highs and the lows of business, what they mean is that when business is swinging, you act cool, and when it goes wrong &#8211; you still act cool.
It is not wrong to celebrate success, but if you are still partying a week after you land the [...]


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		<item>
		<title>Presenting The BluePrint For Writers Block</title>
		<link>http://sianmurphycopywriter.com/presenting-the-blueprint-for-writers-block/</link>
		<comments>http://sianmurphycopywriter.com/presenting-the-blueprint-for-writers-block/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:37:17 +0000</pubDate>
		<dc:creator>Sian</dc:creator>
				<category><![CDATA[Writing For The Web]]></category>

		<guid isPermaLink="false">http://sianmurphycopywriter.com/?p=124</guid>
		<description><![CDATA[
			
				
			
		
Have you ever settled down to write your web sales copy and no words come out? Or, you vomit all the information gathered over days of research onto the page so you end up with a voluminous tome needing weeks of pruning to reveal the lean sales copy. 
Perhaps all that you are lacking is [...]


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