From the category archives:

Small Business Marketing Ideas

Blogging For Business – Why Bother?

If you’re new to the internet as a marketing tool for your business, then you might be forgiven for thinking that bloggings only purpose was to publish the diary type musings of people who like to share their day to day stuff; or that blogging is just a way for people who know about blogging [...]

Terrified Into Getting Clients Through Public Speaking

Image by Getty Images via @daylife I’m not going to bore you with the statistic about how many millions of people are more scared by public speaking than of dying…but isn’t that a bit extreme? It’s also a bit of a shame, because public speaking is about the meanest marketing tool there is.  Public speaking [...]

Personal Branding Isn’t Just For Nike

Image by Secret Tenerife via Flickr Just because you’re a one man band, or a solopreneur (which seems to be the cool term right now) doesn’t mean you can afford to neglect your personal branding. Sure you can neglect it for a while, but leave it for too long, and you’re going to be throwing [...]

How To Be Certain YOU Get The Sale Without Trusting To Luck

Have you ever been so turned off by a salesperson that you left, but later bought the same item somewhere else? The first guy didn’t annoy you on purpose, but because it is human nature, he was probably selling to you using his own buying strategy, instead of working out what your buying strategy is. [...]

How To Find The USP For Your Sales Copy.

Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets the product apart from the competition, it should be the cornerstone of your sales copy. Perhaps you are familiar with these three famous USP’s… Avis Rent A Car: “We’re number two. We try harder.” FedEx: “When it absolutely, positively has to [...]

Are You Confused About Features and Benefits? Try This Practical Guide.

Image via Wikipedia When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME, describing the product. For example, I have a squillion qualifications….but really, who cares? A benefit on the other hand is all about YOU, where the ‘YOU’ is the reader [...]

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