If you rely on sales copy to move your product from dusty shelves to the bank, then you probably appreciate that the copywriter is the most important person in your business. Imagine sitting at your desk fretting as you pick which copywriter to invest in. Unless you’re a millionaire this could be a make or [...]
Many behaviourists now believe the human brain is programmed to dutifully answer questions. We constantly bombard ourselves with questions and our answers directly affect our results. When you understand this concept then questions become a powerful copywriting tool. Imagine you own a factory which makes handbags. If you ask yourself… ‘How can I make the [...]
