Secrets Of The 4 (YES FOUR) Websites You Must Have

Don't Panic Badge

Image by Jim Linwood via Flickr

Now, if the thought of needing FOUR websites is sending you off to find your place of Zen, then I reckon you have already spent a lot of time or money (or both) sorting out the website for your business. If you have just the one website, then I’m also prepared to bet it’s a brochure type site, which I’ll be explaining further down.

Before you rush off because the thought of getting another three websites is just too much, please consider this…

With the right information, it is dirt cheap and dead simple to get a website, which means you can have the websites you need to make money, instead of what you think you can get away with…

A brochure site is what most businesses get built when they first decide to start marketing amoxil on the internet. These usually talk about the who, what, when and why of what you offer. They range from simple one page sites to seriously pimped up fancy and seriously expensive to set up. If you have one of these sites, plain unleaded or rocket fuel posh, then what is it doing for you right now? How are your traffic hits? If you get the traffic, what is the conversion rate to buyers? How does the site build up that crucial relationship with your visitors, so that they become customers in the future? Does is sit there in the ether of the internet like a lump of toffee?

The truth is that the conversion rate for sales on this type of site is under 1%. If you get 10,000 visitors then 100 of those might become leads, and with this conversion rate, then 1 of them will convert to a sale. One sale. Does your product cost £1,000,000 a pop? No? Then you’re probably going to need to do something else if you want to increase profits in your business by using internet marketing. You don’t need to throw out your existing site, but you should be incorporating it into this 4 crucial websites strategy.

1. Branding site – this is the brochure sort of site where you keep details of all of your products and services and gives a broad overview of your company. The domain name is usually linked to your business name and you drive traffic there.

2. Sales site – generally one page which highlights the benefits of one of your products or services. This page has a definite purpose because you have decided what you want the visitor to do when the get there. Normally to buy. This is where you get the sale. The domain name is linked to your product or service and you drive traffic through your emailing campaign, offline marketing or landing page.

3. Blog – this is an active diary site where you build the relationship with your clients, visitors and prospects. Typically you give business and personal updates and communicate rapidly with your customers whilst building a google presence for free.

4. Landing Page – this is the most important page and amoxil generic yet only 2% of the internet marketing population has one. This is where you capture your visitors details so that you can build a relationship with your prospect and start up-selling – and the sky really is the limit here. The domain name is normally linked to keywords – i.e what people are actually searching for on the internet.

When you have a plan in place, then these sites work together to feed your client and prospect data-base. And your data-base, or your list, is where the money is currently resting.

Reblog this post [with Zemanta]

You May Also Be Interested In...

Similar Posts Code Here

Subscribe Now

If you enjoyed this post, you will definitely enjoy our others. Subscribe to the feed to get instantly updated for those awesome posts soon to come.

You might want to pop over to have a read on www.sianscribbles.com. But you'll have to cut and paste 'cos, cool as it is, I'm still working out how to use the Thesis Theme''

Comments on this entry are closed.

Previous post:

Next post: