Maths problems
Image by dahowlett via Flickr

Just the other day I was talking to a group of MLM entrepreneurs and one of the questions was, “What is the most important thing you can do to move your business forward?”

There wasn’t a single word answer to this one and I spent a few minutes outlining what I believed were the two key disciplines, or states of mind, which you need to master before rip roaring success can come your way.

One of these is your limiting beliefs. Let me explain.

Do you remember being at school and struggling with a subject – Mathematics for example. I’m prepared to gamble that you didn’t believe you were very good at the it.  Is it hard to put in the time and effort for homework and exams when, deep down, you don’t think you have the brains to do well anyway? It’s more than hard, it’s almost impossible and what tends to happen is a drip feed of petty distractions. You sit down to revise and the chair’s too hard; you need a drink; you just have to wipe down the skirting boards….yadda yadda. Your conscious mind is saying – ‘for goodness sake sit down and get on with it or you wont pass,‘ whilst your sub-conscious is whining away with a ‘what’s the point if you’re crap at the subject – it doesn’t matter how much work you do, it won’t make any difference, so you might as well not bother.’ And your sub-conscious is only looking out for you.  It’s trying to save you from wasting time, being disappointed and feeling like a failure.

This is a limiting belief at work. The belief is that you’re crap at maths; the limitation comes in because you’re acting on that belief  and not getting the work done.

Fine you may say – so I’ll sort it out. However, it doesn’t work like that because for most of the time these beliefs are hidden to us. Often they implanted themselves like a little parasitic marauder during our childhood, and they sit there quietly like a cyst. Implantation can happen as easily as this…

You’re five years old and sitting with your family in the den listening to the adults droning conversation, when Uncle Colin (bless him) proclaims that no-one in the family has ever been any good at maths because they are more creative. Job done. The limiting belief that no-one in the family can do maths, and therefore neither can I, is installed, embedded and ready for action as soon as you make an attempt to prove it wrong.

And what about those limiting beliefs we hold about money and success. Here’re a few examples…

It’s difficult having lots of money because your friends will be jealous.

Climbing the corporate ladder will mean extra responsibility which will mean complicated work.

The system (MLM) doesn’t work and no one will buy my products no matter what I do.

If you want to create long term and persistent improvement in your circumstances and business success, then you need to unpick and change your limiting beliefs.

And the second key to success? Well, that’s all about fear and there will be more about that on the way.

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‘NLP At Work’ – Book Review

by Sian on December 30, 2009

This is the book that takes NLP, or Neuro-linguistic programming out of the realm of spooky nonsense into the real world of work and business.

What I particularly appreciate about this book, is that you don’t need to be an NLP practitioner or trainer to understand and apply the techniques and principles.  It also puts the concepts into everyday language and makes references to the sort of real-life workplace applications and experiences which anyone can relate to.

I’ve found this book useful to bring a few hardened sceptics on board and open them up to the idea of using NLP in everyday business life.

Whether you decide to keep the information in this book to yourself or share it with your colleagues, NLP At Work is a user friendly guide and an excellent resource if you’re feeling a bit stale or even vulnerable during your business day.

NLP at Work: The Difference that Makes a Difference in Business

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What Is NLP?

by Sian

Image by psd via Flickr

The human mind is the most fantastic bio-computer ever created.  We just don’t always understand our coding because it’s not user friendly.  The application of NLP is to our bio-computer what Windows is to the PC.  It gives us access to all the programmes and installs software updates.
When you understand the [...]

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This Site Is Being Re-developed

by Sian
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Hiya, I’m part way through redesigning this site so it does look a bit of a mess right now.
Most of the content is here, but I doubt you’ll be able to find much of it – I can’t.
It’s taken me yonks to realise that I’m a designer at heart, and I don’t want to spend [...]

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How To Find The USP For Your Sales Copy.

by Sian
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Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets your product apart from the competition, it should be the cornerstone of your sales copy.
Perhaps you are familiar with these three famous USP’s…
Avis Rent A Car: “We’re number two. We try harder.”
FedEx: “When it absolutely, positively has to get there overnight.”
Domino’s [...]

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Do You Accept A Crap Job Just Because You Bonk Your Business Partner?

by Sian
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Well Do You?

If you are part of a couple in business, do you run it as a business, or is it an extension of your relationship? By that I mean, do you put up with a bad job because your other half did it, and you don’t want to hurt their feelings? Does yesterday’s [...]

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by Sian

Besides excellent copywriting technique, appropriate style is a prerequisite for producing winning sales copy and is what distinguishes it from a sales brochure or an article. These are the ten important style guidelines…
Long sentences can be boring and difficult to read and digest. Avoid them. When you read copy out loud to yourself, lengthy sentences [...]

Read the full article →

Is Achieving Perfection On Your To-Do List?

by Sian

How often have you decided to launch a project and by the time you’ve got everything you think you need in place and ‘just so,’ the unproductive days have turned into months. In seeking perfection are we really nursing our fear of failure?
And why does everything have to be perfect?
Last January Mark and I were [...]

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by Sian

Twist Features Into Benefits With This Simple Copywriters Trick
When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME ME ME, describing the product. For example, I have a squillion qualifications….but really, who cares?
A benefit on the other hand is all about YOU [...]

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by Sian

If you understand how to play ‘Pin The Tail On The Donkey’ then you will know when you have created the perfect headline.
Imagine the donkey’s body is filled with your product features along with the personality, motivation, emotional triggers and benefits for your target market. The tail, normally swooshing away at readers [...]

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Web Copy – The Most Important Details Are What You Leave Out

by Sian

Most web copy exists to make profit by generating leads or sales. To capture attention and interest, build desire and induce action, it must be so readable that the benefits and the offer are obvious from an initial scan.
To get this effect, copywriters often focus on what to include in their copy, [...]

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How To Recruit The Most Important Asset Your Business Can Buy

by Sian

If you rely on sales copy to move your product from dusty shelves to the bank, then you probably appreciate that the copywriter is the most important person in your business.
Imagine sitting at your desk fretting as you pick which copywriter to invest in. Unless you’re a millionaire this could be a make or [...]

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Cash Won’t Always Buy You Winning Sales Copy

by Sian

The best copywriters have to be fussy about who they work with because they know that copywriting is not a do-to event. It is a process which the copywriter and the client do-with each other. Together. It’s a team.
So if you want sales copy that drills into the psyche of [...]

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Skyrocket Your Sales When You Ditch The Bi-Polar Business Attitude And Learn How To Sulk

by Sian

When the performance gurus talk about riding out the highs and the lows of business, what they mean is that when business is swinging, you act cool, and when it goes wrong – you still act cool.
It is not wrong to celebrate success, but if you are still partying a week after you land the [...]

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Presenting The BluePrint For Writers Block

by Sian

Have you ever settled down to write your web sales copy and no words come out? Or, you vomit all the information gathered over days of research onto the page so you end up with a voluminous tome needing weeks of pruning to reveal the lean sales copy.
Perhaps all that you are lacking is [...]

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How To Be Certain YOU Get The Sale Without Trusting To Luck

by Sian

Have you ever been so turned off by a salesperson that you left, but later bought the same item somewhere else? The first guy didn’t annoy you on purpose, but because it is human nature, he was probably selling to you using his own buying strategy, instead of working out what your buying strategy is.
Even [...]

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How To Write Conscious Copy

by Sian

Many behaviourists now believe the human brain is programmed to dutifully answer questions. We constantly bombard ourselves with questions and our answers directly affect our results. When you understand this concept then questions become a powerful copywriting tool.
Imagine you own a factory which makes handbags. If you ask yourself…
‘How can I make [...]

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MAKE sure YOU get the correct emphasis in YOUR headline

by Sian

When copywriters produce a long headline they often emphasise certain words by bolding, underlining or capitalising them.
But you have to know which words to pick.
Web readers generally scan pages and an emphasized word acts as a STOPPER. It literally stops the reader in their tracks.
But your STOPPER also [...]

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Is Logo Ego Sapping Your Business Brawn?

by Sian

Many business newbies lose momentum by fretting over the design of their logo. This is understandable when we see companies like Nike and Virgin whose name alone can sell a product, but that is the crux of it.
A logo identifies the name of the company selling the product. And that is all.
A strong logo becomes [...]

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by Sian

When you understand what motivates and persuades your reader to act then you can write copy which communicates from inside their own perspective.
Motivation can be either Towards or Away-from. The goal of making money can explain this. If you want money to buy a bigger house or a Rolls Royce, then [...]

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3 Tips For Emotional Copywriting

by Sian

If you already have the skeleton outline for your web copy you should have…
* Described what is possible when the product is used
* Established why the reader’s problem has not been solved before
* Established what has changed now
* Suggested what action should now be taken by the reader such as opting in or buying
Some people [...]

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10 Style Pitfalls To Avoid In Your Sales Copy

by Sian

Besides excellent copywriting technique, appropriate style is a prerequisite for producing winning sales copy and is what distinguishes it from a sales brochure or an article. These are the ten important style guidelines…
1. Long sentences can be boring and difficult to read and digest. Avoid them. When you read copy out [...]

Read the full article →

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by Sian

At first I was reluctant to publish this sort of article in case it encouraged readers to go hunting for errors. And then I decided it could be a useful learning exercise. So, any mistakes you find are brought to you completely free of charge as a small bonus to help you hone [...]

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Clinch Credibility With These 5 Humdrum Moves. Special Bonus – 3 Surefire Ways To Lose It Again

by Sian

No matter how sassy your words are, if your copy lacks credibility then products will stay on the shelves. And fishy copy can mean a long recovery time for a damaged reputation.
Just in case you are expecting apocalyptic revelations please remember, it is the small, frequently overlooked, mundane details which make the difference…
1. [...]

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How To Find The USP For Your Sales Copy.

by Sian

Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets the product apart from the competition, it should be the cornerstone of your sales copy. Perhaps you are familiar with these three famous USP’s…
Avis Rent A Car: “We’re number two. We try harder.”
FedEx: “When it absolutely, positively has to get there [...]

Read the full article →

Are Tactics Killing Your Business?

by Sian

Is your desktop stuffed with downloads, e-books and software packages? Do you even know what you have? These low dollar info-nuggets are necessary tactics, but tactics without a strategy will destroy your business.
Let me introduce you to Steve, a budding fisherman without a strategy, but busy collecting fishy tactics…
Browsing ebay one day he spots a [...]

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How To Solve Copywriting Intertia With 5 Simple Questions

by Sian

It was only after I had read a few personal development books that I understood that when stripped down to the basics, the process of thinking is really just about asking yourself questions and then making a decision based on the answer your brain turfs back out.
“Always the beautiful answer who asks a more [...]

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Is Achieving Perfection On Your To-Do List?

by Sian

How often have you decided to launch a project and by the time you’ve got everything you think you need in place and ‘just so,’ the unproductive days have turned into months. In seeking perfection are we really nursing our fear of failure?
And why does everything have to be perfect?
Last January Mark and I were [...]

Read the full article →

Discover If Secret Values Affect Your Business Performance With This Simple Technique

by Sian

Image you are in a sales meeting where you know the innermost feelings and personal priorities of your prospect? How would that improve your success rate? Well when you understand and communicate within someone’s values and beliefs you can improve the odds that they will become a client, colleague and comrade.
[...]

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Are You Confused About Features and Benefits? Try This Practical Guide.

by Sian

When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME, describing the product. For example, I have a squillion qualifications….but really, who cares?
A benefit on the other hand is all about YOU, where the ‘YOU’ is the reader and what the product [...]

Read the full article →