‘NLP At Work’ – Book Review

by Sian on December 30, 2009

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This is the book that takes NLP, or Neuro-linguistic programming out of the realm of spooky nonsense into the real world of work and business.

What I particularly appreciate about this book, is that you don’t need to be an NLP practitioner or trainer to understand and apply the techniques and principles.  It also puts the concepts into everyday language and makes references to the sort of real-life workplace applications and experiences which anyone can relate to.

I’ve found this book useful to bring a few hardened sceptics on board and open them up to the idea of using NLP in everyday business life.

Whether you decide to keep the information in this book to yourself or share it with your colleagues, NLP At Work is a user friendly guide and an excellent resource if you’re feeling a bit stale or even vulnerable during your business day.

NLP at Work: The Difference that Makes a Difference in Business

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What Is NLP?

by Sian on December 19, 2009

NLP for DUMMIES
Image by psd via Flickr

The human mind is the most fantastic bio-computer ever created.  We just don’t always understand our coding because it’s not user friendly.  The application of NLP is to our bio-computer what Windows is to the PC.  It gives us access to all the programmes and installs software updates.

When you understand the principles of Neuro Linquistic Programmings (NLP) you:

  • get it that each person will react differently when experiencing the same event
  • can change how you feel and act, and therefore what you get done.

What we see and hear affects what we then think about…

How we think about what we see and hear then becomes what we feel

Our feelings influence our reactions and behaviour – our actions

Actions become habits

Our habits, or consistent behaviour, determines our destiny!

Spooky, Woo Woo New-Fangled Stuff?

Fraid not.  It’s been around for eons, it’s just been called a bundle of other things.  We can find it lurking in parables, fables and the autobiographies of our great leaders and corporate magicians.

Read just about anything by Richard Branson and I bet you’ll find umpteen examples of where his vision of success meant that an event which would have floored someone else, gave him the information he needed to succeed.

Go and have a read of the Bible to find lots of stuff like ‘Seek And Yee Shall Find.’  Pure NLP.

NLP is the acronym for Neuro-linguistic-programming.  It may sound like high-tech but it’s only a description, just like Labradoodle or Basketball Trainers.

Neuro

The neuro refers to our nervous system, the pathway for our five senses so which lets us see, hear, taste, feel and smell.

If you need convincing this stuff is real, then think about this.  Have you ever got a rush of aroma from your childhood – granny’s lavender water scent or the smell of cookies from the kitchen? Or how about a long forgotten tune?  Suddenly, you shoot back in time with all the old feelings flowing through you.  That’s it working.

Linguistic

This is about our ability to use language and the understanding of how specific words and phrases mirror our mental worlds.  It can also be the silent world of gestures, postures and habits which can reveal our thinking styles, beliefs, and more.  So sit up straight and put your shoulders back.  Paying attention…Well here it is in action…

I’m going to tell you NOT to think about Freddy Crouger.  By now you should have a picture or be thinking about a bloke in a strange hat and stripey top with a wicked manicure.  Now lets make it real… I’m going to tell you NOT to think about f..king up that crucial meeting next week.

Our brains can’t do negatives and so they have to think about whatever it is we want to blott out.

Some people repeatedly talk about how shattered they are; they are exhausted and can’t shake it off. Hardly surprising when ’shattered’ sounds and feels so final. An irreparable condition. On the other hand, others, who may be equally knackered, say they need to get more energy or have to get liven up.  This sounds doable and has a forward momentum towards increased vibrancy.

Here’s a little story about how I tried this out on my son Elliot.  Elliot had taken his laptop round to his mates for a New Years Eve party (yep really!).  The laptop got broken (wow) because someone stood on it – but that person didn’t own up.  The insurance agreed a replacement but Elliot was incandescent with rage that one of his mates could break something and not come clean.

Over the next 3 days he was ringing me up and shouting things like “I’m so furious,” “I’m f..king livid,” and he was.  Trust me you could tell and each time he called up it was worse.  I’m a patient Mum, but crikey.  Eventually I got him to switch to saying “I’m really miffed.” Perhaps those of you with older teenage boys can hear the monotone grunting.

Clearly this is a testement to my extraordinary parenting skills, power over teenagers and ability to screech very loudly when provoked beyond reason.  “Say it again,” I told him, and on it went until finally he laughed and asked when his new laptop would be delivered.  “Bye Mum.”  Job done.

But what had really changed? The programme started reacting to being miffed instead of livid. Can you jump up, do red in the face and pounding fists while yelling about being miffed; or sustain miffiness for longer than a nano-second?

Programming

Sinister?

It’s more about awareness and change.  Instead of saying what we don’t want, say what we do want.  It’s about understanding that not everyone, and that includes our clients, prospects, business partners and kids think and feel the same as we do.

Lets get real commercial here.  If you want to flog something, you need to do it within your prospects model of the world.

How Can I Use It?

The principles of NLP are affecting you every single day, so you might as well use them and you can pick up enough from the better references to start seeing significant changes. Even a few tweeks to your everyday language and thinking can make a difference.

NLP practitioners work with personal and business clients to help with a range of issues from weight loss to strategic visioning and corporate values.

There will be more bite size information chunks coming soon on this site to help you incorporate NLP into your business marketing and development.







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This Site Is Being Re-developed

by Sian
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Hiya, I’m part way through redesigning this site so it does look a bit of a mess right now.
Most of the content is here, but I doubt you’ll be able to find much of it – I can’t.
It’s taken me yonks to realise that I’m a designer at heart, and I don’t want to spend [...]

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How To Find The USP For Your Sales Copy.

by Sian
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Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets your product apart from the competition, it should be the cornerstone of your sales copy.
Perhaps you are familiar with these three famous USP’s…
Avis Rent A Car: “We’re number two. We try harder.”
FedEx: “When it absolutely, positively has to get there overnight.”
Domino’s [...]

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by Sian
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Well Do You?

If you are part of a couple in business, do you run it as a business, or is it an extension of your relationship? By that I mean, do you put up with a bad job because your other half did it, and you don’t want to hurt their feelings? Does yesterday’s [...]

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by Sian

Besides excellent copywriting technique, appropriate style is a prerequisite for producing winning sales copy and is what distinguishes it from a sales brochure or an article. These are the ten important style guidelines…
Long sentences can be boring and difficult to read and digest. Avoid them. When you read copy out loud to yourself, lengthy sentences [...]

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How often have you decided to launch a project and by the time you’ve got everything you think you need in place and ‘just so,’ the unproductive days have turned into months. In seeking perfection are we really nursing our fear of failure?
And why does everything have to be perfect?
Last January Mark and I were [...]

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by Sian

Twist Features Into Benefits With This Simple Copywriters Trick
When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME ME ME, describing the product. For example, I have a squillion qualifications….but really, who cares?
A benefit on the other hand is all about YOU [...]

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Imagine the donkey’s body is filled with your product features along with the personality, motivation, emotional triggers and benefits for your target market. The tail, normally swooshing away at readers [...]

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Most web copy exists to make profit by generating leads or sales. To capture attention and interest, build desire and induce action, it must be so readable that the benefits and the offer are obvious from an initial scan.
To get this effect, copywriters often focus on what to include in their copy, [...]

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If you rely on sales copy to move your product from dusty shelves to the bank, then you probably appreciate that the copywriter is the most important person in your business.
Imagine sitting at your desk fretting as you pick which copywriter to invest in. Unless you’re a millionaire this could be a make or [...]

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The best copywriters have to be fussy about who they work with because they know that copywriting is not a do-to event. It is a process which the copywriter and the client do-with each other. Together. It’s a team.
So if you want sales copy that drills into the psyche of [...]

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When the performance gurus talk about riding out the highs and the lows of business, what they mean is that when business is swinging, you act cool, and when it goes wrong – you still act cool.
It is not wrong to celebrate success, but if you are still partying a week after you land the [...]

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Have you ever settled down to write your web sales copy and no words come out? Or, you vomit all the information gathered over days of research onto the page so you end up with a voluminous tome needing weeks of pruning to reveal the lean sales copy.
Perhaps all that you are lacking is [...]

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by Sian

Have you ever been so turned off by a salesperson that you left, but later bought the same item somewhere else? The first guy didn’t annoy you on purpose, but because it is human nature, he was probably selling to you using his own buying strategy, instead of working out what your buying strategy is.
Even [...]

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by Sian

Many behaviourists now believe the human brain is programmed to dutifully answer questions. We constantly bombard ourselves with questions and our answers directly affect our results. When you understand this concept then questions become a powerful copywriting tool.
Imagine you own a factory which makes handbags. If you ask yourself…
‘How can I make [...]

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MAKE sure YOU get the correct emphasis in YOUR headline

by Sian

When copywriters produce a long headline they often emphasise certain words by bolding, underlining or capitalising them.
But you have to know which words to pick.
Web readers generally scan pages and an emphasized word acts as a STOPPER. It literally stops the reader in their tracks.
But your STOPPER also [...]

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by Sian

Many business newbies lose momentum by fretting over the design of their logo. This is understandable when we see companies like Nike and Virgin whose name alone can sell a product, but that is the crux of it.
A logo identifies the name of the company selling the product. And that is all.
A strong logo becomes [...]

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Two Concepts You Must Get If You Want Motivating Copy

by Sian

When you understand what motivates and persuades your reader to act then you can write copy which communicates from inside their own perspective.
Motivation can be either Towards or Away-from. The goal of making money can explain this. If you want money to buy a bigger house or a Rolls Royce, then [...]

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3 Tips For Emotional Copywriting

by Sian

If you already have the skeleton outline for your web copy you should have…
* Described what is possible when the product is used
* Established why the reader’s problem has not been solved before
* Established what has changed now
* Suggested what action should now be taken by the reader such as opting in or buying
Some people [...]

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10 Style Pitfalls To Avoid In Your Sales Copy

by Sian

Besides excellent copywriting technique, appropriate style is a prerequisite for producing winning sales copy and is what distinguishes it from a sales brochure or an article. These are the ten important style guidelines…
1. Long sentences can be boring and difficult to read and digest. Avoid them. When you read copy out [...]

Read the full article →

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by Sian

At first I was reluctant to publish this sort of article in case it encouraged readers to go hunting for errors. And then I decided it could be a useful learning exercise. So, any mistakes you find are brought to you completely free of charge as a small bonus to help you hone [...]

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No matter how sassy your words are, if your copy lacks credibility then products will stay on the shelves. And fishy copy can mean a long recovery time for a damaged reputation.
Just in case you are expecting apocalyptic revelations please remember, it is the small, frequently overlooked, mundane details which make the difference…
1. [...]

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How To Find The USP For Your Sales Copy.

by Sian

Because your Unique Selling Point (USP), or Proposal, is the competitive advantage which sets the product apart from the competition, it should be the cornerstone of your sales copy. Perhaps you are familiar with these three famous USP’s…
Avis Rent A Car: “We’re number two. We try harder.”
FedEx: “When it absolutely, positively has to get there [...]

Read the full article →

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Let me introduce you to Steve, a budding fisherman without a strategy, but busy collecting fishy tactics…
Browsing ebay one day he spots a [...]

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by Sian

It was only after I had read a few personal development books that I understood that when stripped down to the basics, the process of thinking is really just about asking yourself questions and then making a decision based on the answer your brain turfs back out.
“Always the beautiful answer who asks a more [...]

Read the full article →

Is Achieving Perfection On Your To-Do List?

by Sian

How often have you decided to launch a project and by the time you’ve got everything you think you need in place and ‘just so,’ the unproductive days have turned into months. In seeking perfection are we really nursing our fear of failure?
And why does everything have to be perfect?
Last January Mark and I were [...]

Read the full article →

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by Sian

Image you are in a sales meeting where you know the innermost feelings and personal priorities of your prospect? How would that improve your success rate? Well when you understand and communicate within someone’s values and beliefs you can improve the odds that they will become a client, colleague and comrade.
[...]

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Are You Confused About Features and Benefits? Try This Practical Guide.

by Sian

When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME, describing the product. For example, I have a squillion qualifications….but really, who cares?
A benefit on the other hand is all about YOU, where the ‘YOU’ is the reader and what the product [...]

Read the full article →

If You Want To Leave Your Job- Then Start Talking Shop

by Sian

This may be one of the shortest articles you will ever read about leaving your job to become self employed in any professional or entrepreneurial capacity.
It is also THE most important article you will ever read. Hands down. If you don’t get this stuff right, then none of the rest of it will [...]

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